About me

Hola, I’m Noelia, thanks for stopping by!

I’m a fashion stylist from Gran Canaria, now mostly based back home after spending 15 years in London (though I’m still there often, old habits).

I’ve been working in fashion for nearly 20 years, styling all kinds of people, from celebrities and models to friends, clients, and anyone who’s ever texted me “help, what do I wear?”

In 2013, I co-founded Estilistas, an online styling service to make shopping online less overwhelming and more fun. Because honestly, most people don’t need more clothes, they just need to know what works for them.

I believe in personal style that feels like you, not whatever trend TikTok is chewing on this week. Whether it’s helping someone rebuild their wardrobe or nudging them out of a style rut, I love making fashion feel more approachable (and maybe even a little fun).

Alongside my work with personal clients, I now style for TV and film productions, something I genuinely love. I also moonlight as a fashion writer, sharing styling tips, shopping edits, and the occasional strong opinion on my Substack. It’s where I unpack the “why” behind the clothes we wear.

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If we haven’t worked together yet, I’d love to help you figure out your style and feel good in your clothes. And if we have, I hope I can keep being the person you come to when your wardrobe needs a little love.

You can book a free style consultation, no pressure, just a chat to see how I can help.

Book a free consultation