Black Friday Shopping Guide: How to Shop Smarter and Find the Best Deals

27 November

Plan your shopping wisely this Black Friday—it’s the perfect opportunity to invest in quality pieces at discounted prices. But remember, it’s not about the discount itself; it’s about buying things you truly need and love! Here’s how to make the most of your shopping:

1.Start with your wardrobe

Take inventory of what you already have and identify gaps.

Is there something you’ve been meaning to buy for a while, like a versatile blazer, timeless boots, or a cozy knit?

Check your wish list—are any of those items now on sale?

2. Do your research

Take your time exploring the offers. Many retailers start their sales early or give newsletter subscribers special access to deals (e.g., Massimo Dutti, Zara).

Compare prices across different stores to ensure you’re getting the best deal.

3. Shop smart, no fast

Be cautious of stock that retailers push out during sales, often items that haven’t sold well. (Zara and Mango are known for this.)

Inspect the fabrics and overall quality of each piece before committing.

4. Ask yourself key questions

When considering a purchase, pause and reflect:

  • Do I truly need this item?
  • Does it align with my style and the aesthetic of my wardrobe?
  • Can I style it at least three ways with what I already own?
  • Would I still want this if it weren’t discounted?
  • Is it well-constructed and made from quality materials?
  • Does it suit my lifestyle?

5. Focus on longevity

Prioritize timeless, versatile pieces over trendy items. Think about cost-per-wear and how this item will fit into your daily life.

Avoid falling for “cheap thrills” that won’t last or won’t get much use. If you are shopping in store, check for loose threads, poor stitching, mediocre fabrics. Instead invest in natural fibres and well-constructed items.

6. Enjoy the process

Black Friday is a great chance to make intentional upgrades to your wardrobe, but it’s also a time to appreciate what you already have. Shopping is more rewarding when it’s purposeful and thoughtful. Happy hunting!

Casual outfits

Party looks

Here’s a roundup of some of the best discounts available:

Missoma 40% off in everything

Monica Vinade 30% off everything + up to 50% off Daily Flash Sales 24 Hour Flash Sale.

Vestiaire Collective up to 80% off on selected items

Demelier 20% off with code BF20.

Nobody's Child 25% OFF EVERYTHING WITH CODE BF25 - Free UK delivery & returns

Reformation 25% OFF EVERYTHING!

Whistles 20% off everything

Net-A-Porter up to 50% off Black Friday is here

Boden 30 off code T3B6

Mint Velvet everything 20% off with code BF20

Massimo Dutti up to 40% on selected items